Together with Büro Milk agency, we developed a scary visual communication for XIII edition of the festival through online and offline formats. Grape festival is the second largest Slovak music festival focused on contemporary popular and independent Slovak and world music, held annually since 2010 during August.
The idea was create a place where visitors can summon their inner alter-egos (demons). It can be a dark-goth soul, but also a coming out or drag revelation. It's about invoking your hidden soul, which each one of us has within us.